If you’re new at the task of writing a debrief or you’re not sure how to phrase your instructions for the best effect, today’s your lucky day!
We’ve put together this simple how-to guide for when you debrief a graphic designer to make sure you have the right tools and the right approach.Learn how to debrief a #graphicdesigner without miscommunication or hurt feelings... Click To Tweet
First up: the touchy-feely aspects
Graphic designers – like all artistic souls – generally put a lot of love, time and effort into creating their designs. Although it’s their job and they’re professionals, the creative process is a very personal one. Try to remember these three relationship-preserving pointers:
1. Praise first, criticise second.
Even if you feel that there’s precious little to praise, look harder. It can be something simple – from how a particular colour has been used, right through to how your designer has grouped elements on a page. By identifying the things that you think are working well, you are giving the designer clues as to how they should proceed. This is valuable information.Need to debrief a #graphicdesigner? Praise first, criticise second... Click To Tweet
2. It has nothing to do with your personal taste.
When a graphic designer comes up with a design, they do so in response to a brief. The brief is the information that they were given about the purpose of the thing that they’re designing and the audience to which it’s targeted. They take into account a myriad of factors when they make their recommendation about how the thing should look.
The result is a design which may or may not appeal to you personally. If the item you’re giving feedback on falls on the ‘may not’ side of the equation, you need to remain objective. It’s not about what you like, it’s about whether or not it’s going to do the job.
3. Put it all down on record
Assuming that no-one has a photographic memory in this scenario, it’s unwise to give feedback in an undocumented fashion – especially when there’s a lot of it.
The process of recording what you’re thinking forces you to organise your thoughts when you debrief a graphic designer. It also means that they are able to go over your feedback a few times (instead of trying to remember what was said while they were frantically scribbling notes). Be a good client and write it all down, or make mark-ups to documents.
Now, the nuts and bolts
There are lots of ways to peel the banana when you debrief a graphic designer, from the retro to the modern and a few spots in between. Assuming that this won’t be a face to face debrief, here are your options:
Option 1: You could struggle through a phone call
“See that orange shaped thingy above that panel of text towards the middle on the left of the second-last page…?”. Hmmm. Refer to pointer number three above, which basically says: DON’T DO THIS!
Option 2: You could print it, write on it and fax it in.
This would assume that as we speak, you are in Kazakhstan, in the company of the last fax machine in the known universe and the last person who knows how to operate it, who may or may not be called Borat.
Actually, here I jest.
Despite what Sacha Baron Cohen would have you believe, Kazakhstan is a very progressive country, and according to the service SpeedTest, the Internet speed there is 16.69 megabits per second. This is (slightly embarrassingly) faster than the internet speed in Australia, Belarus, Armenia, Brazil, Turkey AND Italy.
Option 3: Install a free PDF markup app
There are a few of these available, offering varying levels of functionality and complexity.
After installing, you could then spend the next six hours figuring out how it works, painstakingly typing your notes into little boxes, and then discovering that the one thing you really want it to do is only available in the paid version of the app.
Option 4: Discover Blrt!
Immodestly, we’re about to tell you that we’ve saved the best option until last. Blrt is simply the best thing since sliced bread when you’re trying to debrief a graphic designer.
Why? Here are four quick but compelling reasons:
1. Because you don’t have to learn anything complicated. You simply choose your file, and then talk, point and draw over the top to explain what you’re thinking. This creates a video-like recording of your feedback.
See this example of a client briefing a graphic designer:
2. Because Blrt replicates the experience of speaking to the graphic designer directly, without having to be in the same place, at the same time.
3. Because you can send a Blrt to anyone. They don’t have to be a Blrt user to view it, and they can view it on ANY device (tablet, smartphone or computer).
4. Because Blrt is free to download and free to use.
Become a dream client for your graphic designer todayLearn how to be the best client a #graphicdesigner could ask for... Click To Tweet
Get started with Blrt in just a few simple steps:
1. Download the Blrt app on your mobile device:
3. Get making your first Blrt, just like these two:
Blrt helps you get your point across quickly by allowing you to talk, point and draw over images, documents and websites. The resulting video-like recording is called a Blrt.
Your Blrts require much less bandwidth than video and can be shared with anyone on mobile or desktop. This makes Blrt ideal for both collaboration and the creation and sharing of dynamic content, as public Blrts can be embedded into any webpage.
Once recorded, Blrts are stored in the cloud and are exchanged with others in a conversation-like fashion. A record is kept of the exchange, and new parties and media can be added at any time.
Blrt shifts time and place, allowing users in a conversation to participate in their own time. In an era where activity-based working and distributed teams are commonplace, Blrt is revolutionising the way people interact to get things done.