Tablet Usage Surpasses Laptops In Australia

It was a threshold we were bound to cross and now we’ve gone and done it: Australian tablet usage has surpassed laptop usage. B&T report that the IAB Australia and Nielsen Mobile Ratings Report for September 2015 shows that Australians over the age of 18 are using their tablets more than their laptops, though smartphones remain more popular still.

Australia has tipped the mobile balance

Smartphones remain the most popular device that connected Australians turn to – around 150 times a day on average, according to one report. Yet while we are borderline dependent on our phones – the same report revealed that 94% of university students feel “troubled” when they are without their phones – there is no difference in smartphone usage between those who also have a tablet and those who don’t. It would seem we still view tablet usage as complementary rather than as a phone replacement.

Australians are now using their tablets more than their laptops. Click To Tweet

All of this may change as society and technology move ever forward. Today’s university students are the first generation who are likely to have always been around mobile phones, and the next generation may already be more tech-savvy. Research from the UK reveals that 1 in 3 children under the age of five already own their own tablet and Australian statistics are thought to be similar. However, it is the way these toddlers are using their devices that is most interesting – where previous generations mostly learned through consumption, today’s toddlers are learning through creation. It’s humbling to think that the toddler playing with an iPad or Galaxy tablet on the train might just know how to use it better than you do.

What does this tablet usage mean for communication?

We at Blrt have been physically – and often emotionally – attached to our tablets and smartphones for years, so all of this comes as no surprise.

Of course, the way we communicate will most certainly change as more and more people begin to opt for the mobility of tablets and smartphones. Emails begin to look unwieldy and time-consuming to both read and write and text messages lack depth.

Another interesting finding in the IAB report is that most of that tablet usage time (and the time spent on other mobile devices) is dedicated to applications rather than mobile browsing. It’s clear that a mobile collaboration app will become the answer to our communication needs on the go.

What is mobile collaboration?

Is it cheeky to say that it’s exactly what it sounds like? Mobile collaboration is our generation’s answer to the conference room. There’s no time for meetings and the members of your team may not even be on the same continent. A team collaboration app such as Blrt can bring you all together in ways that are more dynamic – and easier! – than email.

Since your Aussie team members have clearly moved from the desk to the couch with tablets in hand, meet them where they sit (or lie!) with a Blrt in which you point, draw and speak over media including images, websites and PDF documents. Your teammates or clients can interact with the elements in your Blrt as they please, all within our mobile collaboration app.

It’s clear that wherever a connected Aussie goes, there they are (a few of us minored in philosophy at uni). Being able to engage them within an app is meeting them where they already are.

Improving digital communication

That’s what we at Blrt are all about: bringing collaboration to the user wherever they happen to be.

The lost value of non-verbal communication has been one of the driving forces behind Blrt – we realised that the remote collaboration process desperately needed humanising, so Blrt was born to bring voice and gesture back to digital communication.

Take it for a (free!) spin today:

About Blrt

Blrt helps you get your point across quickly by allowing you to talk, point and draw over images, documents and websites. The resulting video-like recording is called a Blrt.

Your Blrts require much less bandwidth than video and can be shared with anyone on mobile or desktop. This makes Blrt ideal for both collaboration and the creation and sharing of dynamic content, as public Blrts can be embedded into any webpage.

Once recorded, Blrts are stored in the cloud and are exchanged with others in a conversation-like fashion. A record is kept of the exchange, and new parties and media can be added at any time.

Blrt shifts time and place, allowing users in a conversation to participate in their own time. In an era where activity-based working and distributed teams are commonplace, Blrt is revolutionising the way people interact to get things done.

Get everyone on the same page

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